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Loro Piana CashDenim®

A delicate blend of cashmere and denim fibers is woven by artisans in Japan using vintage looms to create CashDenim® fabric.

The know-how of two worlds is revealed. Italian experts from Piedmont and Japanese denim masters have joined their creative efforts. The result is a far superior fabric, now available through the Viggo Made-to-Measure service.

Italian vision and Japanese inspiration converge to give birth to a fabric made of 100% cashmere, obtained through meticulous operations on traditional weaving machines. Indigo-dyed denim threads are woven perpendicularly onto delicate cashmere threads using shuttle looms, with the mastery of a true artisanal art. It takes a whole day to produce 50 meters of fabric to achieve the desired superior quality level. The material is then treated in Italy, and the final product seems to caress the skin with the softness that characterizes it.

Even though their soft texture is remarkable, the longevity of CashDenim® garments is guaranteed.
This is due to innovative technology that improves on the inherited tradition.
The cashmere touch of denim, through its unique identity, makes the wearer feel like part of an exclusive club.

Loro Piana CashDenim® fabrics are available in Viggo stores in Bucharest, London and Chisinau.